ALCATEL ONETOUCH, described as one of the world’s fastest-growing smartphone manufacturers, is set to launch
a wide range of affordable yet attractive and feature-rich mobile devices into the Nigerian market. The company - a
brand within international mobile and Internet device maker TCL Communication - has chosen TD Mobile as its distributor
In addition, it has appointed Nick Imudia, as the Regional Director for ALCATEL ONETOUCH, looking after
Nigeria and Central Africa. “I’m pleased to be a part of ALCATEL ONETOUCH as it strives to bring the latest
mobile innovations to mass market consumers in Nigeria,” says Imudia.
“My mandate is to build
the ALCATEL ONETOUCH brand by providing tools that will grow and enrich our Nigerian market. We recognise that every
smartphone user needs and deserves a device that offers good performance, beautiful aesthetics and rich functionality.
As such, we’ll strive to offer choice, variety and flexibility to consumers irrespective of their budget.”
Imudia brings a wealth of experience from a Nigerian market and mobile industry perspective. His experience in managing
sales, marketing, consumer care, logistics, retail execution and developer engagement for a large mobile brand means he is
bringing a wide range of knowledge and insight to make ALCATEL ONETOUCH a success in Nigeria.
Nick will have a local team supporting his drive into the market, as well as the full support of the
ALCATEL ONETOUCH Africa team. “My immediate priority will be to give Nigerian consumers, partners, operators and
their consumers easy access to our vast range of affordable products,” says Imudia. “In the mid to long term,
we believe we can grow ALCATEL ONETOUCH into a major player in the Nigerian market. We have the brand, the products and
the distribution capabilities to grow aggressively in the years to come. ”
TD Mobile, an arm of Technology
Distributions Ltd, will help ALCATEL ONETOUCH effectively reach the market with its product portfolio. The company is
the foremost distributor of smart mobile devices in the West African sub-region with a wide distribution network and
presence in major Nigerian cities.